Label 5 plans 'Glocal' marketing campaigns
Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
Soju breaks new ground
Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.
Fever-Tree launches in South Korea for the first time
The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.
Trivento has been revealed as the world’s best-selling Argentine wine brand in a report by IWSR Drinks Market Analysis.
South Korea boycotts Japanese beer
The imports of Japanese beer to South Korea plummeted to almost zero in August this year following a technology trade dispute in July.
Japanese beer No.1 choice in South Korea
Japanese beer has topped import sales in South Korea for 2016 according to data published by The Korea Herald.
South Korea beer sales soar with social change
Imported beer sales in South Korea have boomed due to a change in social behavior and a rise in single households.
In-country representation key to wine success in Asia
Attracting younger wine drinkers and in-country representation is key to success in Asia, says research commissioned by Messe Düsseldorf, the company behind ProWein.
Rabobank identifies new wine markets
Rabobank, the Dutch bank which focuses on the wine trade, has identified Mexico, Brazil, Poland and Nigeria as future growth markets for wine consumption.
South Korean boost for wine importers
The emerging South Korean market could boost the fortunes of wine importers, according to research by Wine Intelligence.
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Service isn’t servitude: the skill of hosting
La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.
